ORIENTAL GROUP BIOPROGREEN 40100 Marrakech, Morocco Organic Moroccan Argan Oil
Summary
a/ Who are we?
b/ Our partners
c/ Our certifications
d/ Presentation of organic Moroccan argan oil
a/ Benefits of organic argan oil
b/ Description of argan oil
c/ How to use it?
a/ Why choose BioProGreen
b/ Target market analysis
c/ Buyer personas by geographic area
Founded in 2012, Oriental Group is a Moroccan company based in Marrakech, specializing in the production and export of natural cosmetics.
Thus, the company offers a diverse selection of high-quality products. Our range includes organic Moroccan argan oil, prickly pear seed oil, black soap, rhassoul, and other traditional Moroccan beauty products. Furthermore, we are committed to preserving the authenticity of these ancestral cosmetic treasures.
Our company effectively combines traditional Moroccan know-how with modern production standards. As a result, we are able to perfectly meet the expectations of international markets.
Moreover, our mission is to promote authentic natural Moroccan products. In addition, we are committed to supporting local communities while promoting sustainable development. In doing so, we create a positive impact both economically and environmentally.
Product Description, Organic Moroccan Argan Oil
Facial Moisturizer – First, apply a few drops to clean skin each day. As a result, you’ll benefit from optimal hydration while also enjoying remarkable anti-aging effects.
5 Ways to Use Organic Moroccan Argan Oil
Hair Care – Then, massage into damp hair to deeply nourish and add natural shine. Alternatively, use it as an overnight mask for more intensive care and long-lasting results.
Makeup Primer – First, use 1 to 2 drops under your makeup. This will give you a perfectly smooth and naturally radiant base.
Why BioProGreen?
1. Strategic Objectives:
First, build brand awareness in priority markets.
Next, effectively educate both consumers (B2C) and business partners (B2B) about the product’s benefits.
As a result, generate significant growth in both online and retail sales.
Finally, establish a leading position in the sustainable and natural beauty market.
2. Audience Segmentation
- B2C: On the one hand, natural beauty enthusiasts (particularly environmentally conscious, with sensitive skin, as well as early adopters)
B2B: On the other hand, beauty salons, specialty retailers, wellness centers, and professional distributors
Regional Positioning: Furthermore, we adapt our approach according to the markets: Africa (affordable skincare), Middle East (premium luxury), Europe (eco-luxury), Americas (clean transparency), and finally Asia (innovative minimalism)
3. Content and Engagement Strategy
Social Platforms – First, leverage Instagram, TikTok, and YouTube Shorts to effectively distribute lifestyle content, how-to tutorials, and authentic user testimonials, thereby engaging a broad and dynamic audience.
Professional Networks – Then, use LinkedIn to develop compelling B2B storytelling, strengthen relationships with suppliers, and share strategic product announcements.
Digital Content – Finally, create SEO-optimized blog posts that provide detailed ingredient information, practical application guides, and in-depth industry analyses, thus reinforcing credibility and boosting organic visibility.
4. Paid Advertising Approach
- Social Media Advertising – First, launch Meta campaigns that effectively target beauty communities based on geographic regions, ensuring high engagement and brand relevance.
Search Marketing – Next, utilize Google Ads to optimize product discovery and drive qualified traffic to your website.
B2B Advertising – In addition, implement LinkedIn campaigns specifically tailored for salon owners, spa managers, and professional distributors to strengthen your presence in the professional market.
Influencer Partnerships – Finally, collaborate with regional micro-influencers for authentic product advocacy, while also leveraging professional endorsements from dermatologists and skincare specialists to enhance credibility and trust.
Global Marketing Strategy
African market
Asian market
European market
American Market
Brand Positioning:
Our Values – We stand for authenticity, natural ingredients, proven effectiveness, and ethical practices. These core principles guide every aspect of our brand.
Brand Image – Our identity blends high-end appeal with accessibility, while drawing strength from the richness of Moroccan cultural heritage.
Our Promise – We offer timeless beauty rituals, deeply rooted in tradition, yet thoughtfully adapted to meet the needs of the modern world.
Segmentation and targeting:
By Region – Targeted strategies for distinct markets such as West Africa, focusing on cultural familiarity and local needs, versus East Asia, where innovation, skin sensitivity, and minimalist routines drive consumer behavior.
By Persona – Tailored messaging for key audiences including influencers seeking authenticity, eco-conscious moms prioritizing natural and safe products, and spa professionals looking for high-performance, clean beauty solutions.
By Need – Product positioning based on specific concerns such as hair care, dry skin, anti-aging, and multipurpose solutions, ensuring relevance and resonance across diverse consumer expectations.
Pricing Strategy:
In the Middle East and the United States, products are positioned in the premium range, meeting expectations for quality and prestige.
In Africa, mid-range prices ensure accessibility while promoting quality.
In Asia, small and affordable formats adapt to consumer habits and price sensitivity.
Our Product Strategy:
Targeted Range: An essential selection of oils, serums, and creams.
Customized Packaging:
United States & South Korea: Minimalist and refined design.
Saudi Arabia: Elegant and traditional style.
West Africa: Colorful and educational packaging, focused on product education.
Communication Strategy
Focusing on digital:
Social media videos: Reels, TikTok, YouTube Shorts with tutorials and before/after content
Influencer partnerships: Local creators for authentic storytelling
Content marketing: SEO-optimized educational articles on the benefits of argan oil
Email campaigns: Maintenance tips with targeted promotional offers
Multilingual approach: Adaptation of content in English, French, Arabic, and Korean
Distribution Strategy
E-commerce: First, the brand is available through its official website as well as on local platforms such as Amazon, Ounass, and Coupang.
Retail: Second, the products are distributed in organic beauty boutiques, pharmacies, and concept stores, for increased visibility at points of sale.
Professional: Finally, partnerships are being developed with spas, hair salons, and wellness practitioners to reach customers seeking sensory experiences and natural treatments.
CSR & Transparency Strategy
Ethical Impact: Through responsible sourcing from Moroccan women’s cooperatives, the brand supports local economic empowerment.
Sustainability: Furthermore, it prioritizes eco-friendly packaging and limited production quantities to minimize its environmental footprint.
Local Commitment: Finally, the content is co-created in collaboration with regional entrepreneurs and creators, thus strengthening the brand’s cultural and community roots.
